{"id":3065,"date":"2025-07-20T14:13:59","date_gmt":"2025-07-20T12:13:59","guid":{"rendered":"https:\/\/gadea-aetheria.com\/?p=3065"},"modified":"2026-04-03T17:05:48","modified_gmt":"2026-04-03T15:05:48","slug":"3-claves-para-detectar-el-greenwashing","status":"publish","type":"post","link":"https:\/\/gadea-aetheria.com\/en\/3-claves-para-detectar-el-greenwashing\/","title":{"rendered":"Natural or Just Marketing? 3 Keys to Spot Greenwashing in Cosmetics"},"content":{"rendered":"<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-90cca0e\" data-block-id=\"90cca0e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-90cca0e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7345895\" data-v=\"4\" data-block-id=\"7345895\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7345895-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7345895-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0f20b3c\" id=\"greenwashing-en-cosmetica-3-claves-para-saber-si-un-producto-es-realmente-natural\" data-block-id=\"0f20b3c\"><style>.stk-0f20b3c {margin-bottom:8px !important;}<\/style><h2 class=\"stk-block-heading__text\">Greenwashing in Cosmetics: 3 Keys to Know if a Product Is Truly Natural<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0395e07\" id=\"que-es-el-greenwashing\" data-block-id=\"0395e07\"><style>.stk-0395e07 {margin-bottom:8px !important;}<\/style><h4 class=\"stk-block-heading__text\">What is greenwashing?<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-671ffb2\" data-block-id=\"671ffb2\"><style>.stk-671ffb2 {margin-bottom:10px !important;}<\/style><p class=\"stk-block-text__text\">It\u2019s when a product claims to be natural but really isn\u2019t. You\u2019ve probably seen it: a green label, words like \u201cbio,\u201d \u201cnatural,\u201d \u201ceco\u201d\u2026 but when you read the ingredients list, something doesn\u2019t add up.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-center stk-block stk-1cb15d8\" data-block-id=\"1cb15d8\"><style>.stk-1cb15d8 {margin-bottom:8px !important;}.stk-1cb15d8 .stk-img-wrapper{width:660px !important;height:200px !important;}.stk-1cb15d8 .stk-img-wrapper img{object-position:54% 33% !important;}@media screen and (max-width:689px){.stk-1cb15d8 .stk-img-wrapper{width:278px !important;height:172px !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3046\" src=\"https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Interior1.jpg\" width=\"567\" height=\"320\" srcset=\"https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Interior1.jpg 567w, https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Interior1-300x169.jpg 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0262763\" id=\"el-problema-real-detras-del-greenwashing\" data-block-id=\"0262763\"><style>.stk-0262763 {margin-bottom:8px !important;}<\/style><h4 class=\"stk-block-heading__text\">The Real Problem Behind Greenwashing<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1249bf4\" data-block-id=\"1249bf4\"><style>.stk-1249bf4 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">Big brands take advantage of the natural trend to keep selling the same formulas\u2014just disguised.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cb774eb\" data-block-id=\"cb774eb\"><style>.stk-cb774eb {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">Misleading claims (e.g., \u201cwith natural ingredients\u201d when it only contains 0.1%).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-85de787\" data-block-id=\"85de787\"><style>.stk-85de787 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">It damages consumer trust and undermines small brands that are truly honest.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1cf2411\" id=\"las-3-claves-para-saber-si-un-producto-es-honesto\" data-block-id=\"1cf2411\"><style>.stk-1cf2411 {margin-bottom:8px !important;}<\/style><h4 class=\"stk-block-heading__text\">3 Keys to Spot an Honest Product<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-942aa81\" data-block-id=\"942aa81\"><style>.stk-942aa81 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\"><strong><em>Tip 1: Read the INCI (ingredients list)<\/em><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7c549b3\" data-block-id=\"7c549b3\"><style>.stk-7c549b3 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">\u2022 If the first ingredients are water + petroleum derivatives + harsh alcohols, <strong>be cautious.<\/strong>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f3e076c\" data-block-id=\"f3e076c\"><style>.stk-f3e076c {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">\u2022 Look for recognizable names: plant oils, butters, botanical extracts.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-065a2c0\" data-block-id=\"065a2c0\"><style>.stk-065a2c0 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\"><strong><em>Tip 2: Pay attention to certifications\u2026 and to what\u2019s missing<\/em><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6cc58d3\" data-block-id=\"6cc58d3\"><style>.stk-6cc58d3 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6cc58d3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d54179b\" data-v=\"4\" data-block-id=\"d54179b\"><style>.stk-d54179b {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d54179b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d54179b-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-df78f59\" data-block-id=\"df78f59\"><style>.stk-df78f59 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">\u2022 Some seals like COSMOS or Ecocert are reliable. <strong>But not having a seal doesn\u2019t mean a product is bad<\/strong> (small brands like Aetheria, for example).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0633263\" data-block-id=\"0633263\"><style>.stk-0633263 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">\u2022 If there\u2019s no clear information on ingredient origin or % of natural content\u2026 there\u2019s probably something to hide.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b59f61c\" data-v=\"4\" data-block-id=\"b59f61c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b59f61c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b59f61c-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-7d620c4\" data-block-id=\"7d620c4\"><style>.stk-7d620c4 {margin-bottom:4px !important;}.stk-7d620c4 .stk-img-wrapper{width:100% !important;height:229px !important;}.stk-7d620c4 .stk-img-wrapper img{object-position:77% 37% !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3047\" src=\"https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Interior2.jpg\" width=\"567\" height=\"320\" srcset=\"https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Interior2.jpg 567w, https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Interior2-300x169.jpg 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-282fb2e\" data-block-id=\"282fb2e\"><style>.stk-282fb2e {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\"><strong><em>Tip 3: Look at the packaging and the message<\/em><\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bc29a23\" data-block-id=\"bc29a23\"><style>.stk-bc29a23 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">\u2022 Greenwashing often hides in the design: kraft paper, green colors, little leaves\u2026 but inside: plastic, chemical formulas.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f5a82e4\" data-block-id=\"f5a82e4\"><style>.stk-f5a82e4 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">\u2022 Ask yourself: Does the brand explain its philosophy? Does it connect with your way of caring? Does it show its process honestly?<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5e47a3d\" id=\"tu-poder-como-consumidor-consciente\" data-block-id=\"5e47a3d\"><style>.stk-5e47a3d {margin-bottom:8px !important;}<\/style><h4 class=\"stk-block-heading__text\">Your Power as a Conscious Consumer<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7118645\" data-block-id=\"7118645\"><style>.stk-7118645 {margin-bottom:4px !important;}<\/style><p class=\"stk-block-text__text\">Choosing wisely is a way of caring\u2014not just for yourself, but for the planet too.\nAre you ready to look beyond the marketing?<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<p>Debes iniciar sesi\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Muchas marcas se suben al tren de lo &#8220;eco&#8221; sin serlo realmente. En este art\u00edculo te comparto tres tips sencillos pero poderosos para que aprendas a identificar cu\u00e1ndo un cosm\u00e9tico es verdaderamente natural\u2026 y cu\u00e1ndo solo est\u00e1 disfrazado de verde.<\/p>","protected":false},"author":8,"featured_media":3051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-3065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-natural-vs-convencional"],"blocksy_meta":[],"acf":[],"jetpack_featured_media_url":"https:\/\/gadea-aetheria.com\/wp-content\/uploads\/2025\/07\/Blog002Portada.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/posts\/3065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/comments?post=3065"}],"version-history":[{"count":15,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/posts\/3065\/revisions"}],"predecessor-version":[{"id":4686,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/posts\/3065\/revisions\/4686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/media\/3051"}],"wp:attachment":[{"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/media?parent=3065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/categories?post=3065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gadea-aetheria.com\/en\/wp-json\/wp\/v2\/tags?post=3065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}